Welcome to Western Petroleum Western Petroleum Newfoundland Limited is Newfoundland's largest independently owned supplier of Automotive Fuels and Home Heating Products. The company was founded in 1990 on the West Coast of Newfoundland by now president Ivan Cassell and was soon complemented in 1997 with an East Coast operation that was founded by Luke Reynolds. With a lot of hard work and determination, Luke and Ivan have built a strong organization, which is constantly growing in the ever-changing petroleum industry.

At a time when the province of Newfoundland is facing a changing economic landscape, the Western owners are showing great faith and commitment to the province and its people. Newfoundlanders have faced many challenges in the past. The province's history is one built around a fishing industry and as this resource is under pressure from a stock perspective, the rural communities have been required to adapt to these changes. The "challenge of change" will always be a constant and together we must face these obstacles and overcome them.

"Whether it's a fishing town, paper mill town or a mining town, we always have to be vigilant and forward looking," says Reynolds "We, at Western Petroleum, have this attitude and with this mindset we also face the challenges and with an unwavering support for our province and its people." Rural Newfoundland is the home for both owners and they support its economy with their investment. The people of the province have supported them in their growth and as both owners like to say: "We are born and bred Newfoundlanders and that is the way we intend to stay. We support other local businesses and if we all continue to support each other, the future will always be clear and history will show that Newfoundlanders have again persevered against all challenges!"